Psychology

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  • Broken tea cup
    Last edited: 2024-01-21

    Suppose you have a dinning set that is evaluated at £30, if you were to add a broken tea cup to that tea set - its evaluation will drop even though there is more content. Sometimes, less is more.

  • Imposters syndrome
    Last edited: 2026-02-05

    Imposters syndrome

    Impostor syndrome is a psychological phenomenon where individuals doubt their abilities and accomplishments, feeling like they don’t deserve their success and fearing being exposed as frauds. This often occurs despite evidence of competence and achievements.

  • Start and end point bias
    Last edited: 2026-02-05

    Start and end point bias

    Start and end point bias is the human tendency to only remember the start and end of any information stream - be it lists, paragraphs of texts, conversations we have had, or shopping lists. The middle is always the second class citizen.